Home appliance enterprise

As the number of single people is still growing, they spawned new consumption and consumption forms.

Single people mainly consists of unmarried people, most of these groups received a good education, has the stable work and considerable economic income and have higher request for the quality of life, like new things.

From the perspective of consumption characteristics, seeking convenience, self-satisfaction, spiritual sustentation and self-improvement are the main consumption directions of single people.
As single people were increased, many household appliances manufacturers have piled into "single economy" brought about by the blue ocean.
"Single group is the main consumption upgrading force, this trend will continue for a long time. "Appliances are getting smaller and more functional, which is a microcosm of the era we are living through."
In short, single group's consumer attitudes, are quietly changing the development trend of the consumer market; To the requirements of high quality life, also in turn affect their consumption decisions.