Young people fall in love with cooking Kitchen electric blue ocean opportunities

Around the consumption characteristics of young people, kitchen electrical appliances enterprises with innovative design make the Z generation, roll out both the high level of appearance, strong function, high efficient and convenient of a new generation of tech columnist.

According to iiMedia Research, 40.7 percent of Chinese Generation Z will cook at home every week in 2021, and 49.4 percent will cook four to 10 times, while 13.8 percent will cook more than 10 times. With so much cooking, the kitchen and kitchen appliances have become the new hub of the home, both in usage and social sharing dynamics.

In the first half of 2021, the retail smart penetration rates of range hoods, integrated stoves, microwave ovens and dishwashers were 7%, 4%, 18% and 31%, respectively. With the tuyere of intelligent home, kitchen electricity is likely to step on a new level.