Home appliances:Market polarization

      The market of home appliances presents the trend of polarization. On the one hand, under the influence of the high base last year, the sales of traditional household appliances came under pressure, especially the sales of some traditional categories whose life cycle entered the mature stage, and the market size showed negative growth. On the other hand, with the gradual increase of consumers' demand for health, health, quality and intelligence, the market size of emerging home appliances such as personal care, beauty and health, and cleaning continues to grow.

      "High end" and "high price" are becoming the main melody of clean category home appliances. Among them, the average price of sweeping robot products more than 2,400 yuan, 40% higher than the same period last year; The average price of steam mops and electric mops rose by about 12% to 630 yuan and 930 yuan respectively. As the category with the highest average price, the average price of the land washing machine exceeded 3200 yuan, with an increase of more than 5%.