Opportunities and challenges coexist in the continuous recovery of home appliance industry

Domestic market continues to recover Export growth exceeded 60%

The report shows that in the first quarter of this year, the overall retail sales of China's domestic home appliance market was 164.2 billion yuan. Compared with the same period of last year, the sales data of main categories all picked up.

According to the data of the General Administration of customs, from January to March this year, the total export volume of household appliances was 147.94 billion yuan, up 63.4% year on year, and China's position as the world's home appliance production center has been further consolidated. From the perspective of growth momentum, the bright performance of home appliance export is mainly related to the growth of overseas demand under the epidemic situation and the backflow of some overseas production orders. In addition, China's home appliance enterprises are actively exploring emerging markets such as ASEAN, the government is speeding up the introduction of policies to stabilize foreign trade, and cross-border e-commerce and overseas e-commerce are developing rapidly, all of which support China's home appliance exports.